What is a Deminar? Everything You Need To Know
You may have heard the term ‘deminar’ in client conversations about bringing new products to market or showcasing new innovations and thought to yourself, “did I just hear that correctly?”
Don’t despair, you’re not losing your hearing. A deminar is a customer demonstration and seminar combined. The expression is often used when referring to a virtual demonstration and webinar.
irtual event planners will be hearing the word a lot more in the future, as in-person product launches are swapped for digital demos and time-consuming face-to-face sales calls are replaced with punchy webinars and digital discussions.
A lead generation tool with a wide reach, a deminar program offers the ideal opportunity to combine platform tools with sales funnel strategies, in order to turn prospects into potential customers with engaging content and expert advice.
A deminar strategy starts with planning a webinar — an online event normally lasting between 30 minutes and an hour, held primarily to generate leads and educate or train attendees.
Webinars have long been used as an effective way to expand a brand’s reach, establish a company as a thought-leader in the industry, and engage with prospects and customers through an accessible platform.
In the past, however, webinars were often flat and passive experiences for attendees. There was little branding, low interactivity, and production value was practically nonexistent. It was an episodic, online broadcast. And while they may have gotten the job done, as technology has improved, so have expectations.
Now, webinars staged on market-leading platforms can include panel discussions, polls and audience feedback, pre-recorded content, and dynamic presentations from industry experts.
Webinars work well because they’re accessible. They don’t take up an enormous amount of time, they’re often free-to-attend, and getting to the venue is as simple as clicking a link.
With the right form fill you can find out key information about your attendees that can later be used to set them off on their attendee journey to engage with more content or get them in front of sales.
The webinar content defines their level of intent or acts as an additional data point in their buyer profile.
In order to turn a webinar into a deminar, virtual event planners and their marketing partners need to plan a content program around a particular product demonstration.
The latest product innovation or newly launched design is the star of your show.
The deminar’s purpose is to provide clarity, context, use-cases, technical specifications, feedback, and testimonials that will drive prospects up the sales funnel.
But most of all, it’s to show-off the product to attendees in order to drive sales.
Create Engaging Demo Content
A great deminar starts with great content, created to highlight the product being showcased. Here are three tips to ensure you engage the viewer and develop engaged interest.
Show, Don’t Tell
Like all good filmmaking, the less you have to explain, the more the product can speak for itself through demonstration, and the better the end result.
With a deminar, you can pre-record the elements of the product you’re intending to showcase in order to avoid any mishaps, script the most persuasive dialogue to really sell its merits, and use the live elements of your broadcast for interviewing industry experts on your product’s sector benefits.
The more you can use visualization to spotlight how a product functions via different camera angles, close-ups, and slowed-down footage, the more engaging your content will be to view.
Make it Interactive
Selling is all about having the right answers to customer questions and demonstrating good listening skills. So ensure you make good use of the chat functionality and monitor questions and comments closely.
Incorporate an “Ask the Expert” element into your schedule so that an allotted amount of time is dedicated to quick-fire questions that can be answered by the product manager or designer.
Use polls to draw out customer sentiment and concerns and then get a panel of experts to address the poll results directly and counter any issues.
Exclusive Offers
Reward viewers for taking the time to attend your deminar by incentivizing them to buy with exclusive offers. It could be a free trial, product discount, business assessment, or loyalty reward.
Your objective is to push potential customers further up the purchasing funnel so that you move one step closer to closing the deal.
An effective demo webinar will turn an interested prospect into a willing customer so provide them with the incentive they need as part of your content.
Decide on a Deminar Format
There are various deminar formats to choose from. Will the deminar be live? Will it be pre-recorded?
Here are a few formats to take into consideration:
Live Video: The deminar occurs in real-time. Doing a webinar live can be more challenging as there is no room for mistakes, but it also allows more options for attendee engagement through live Q&A or responding to comments in chat. Konema Mwenenge Event Management
Simu-live: This is a deminar that is mostly recorded ahead of time, but the presenter jumps on to answer questions in real-time at the end. It can allow you to put more into the production value of the overall presentation.
Pre-recorded: This is a deminar that is recorded ahead of time so that attendees are logging on to watch a video. This format allows you to push right to on-demand. Konema Mwenenge Event Management
Whiteboard: A creative way to express concepts, whiteboard deminars draw out concepts and points made by speakers in real-time. It’s a great way to keep attendees tuned in. Konema Mwenenge Event Management
